djm4_lj: (Ariete)
[personal profile] djm4_lj
As heard on the radio this morning: Young's Bitter has been criticised by the ASA for range of adverts portraying a figure with a ram's head in various situations and with the strapline 'This is a Ram's World'. The ram figure is pictured playing golf, at a gentleman's club, and by a swimming pool surrounded by several scantily-clad women. The adverts have been criticised for 'linking Young's Bitter with success at a social occasion or seduction'. Young's defence is that 'the idea of a ram being in the social situations shown in the posters was so preposterous that people would understand it was not real'.

Interestingly (to me), [livejournal.com profile] lizw and I have rather different reactions to the adverts, and I thought I'd create a poll to see what other people thought. If you haven't seen the adverts, they're available here (needs Flash - follow the 'Advertising' link on 'explore my world').

[Poll #649924]

Date: 2006-01-11 10:35 am (UTC)
ext_9215: (Default)
From: [identity profile] hfnuala.livejournal.com
It's just an excuse to do 70s style advertising while claiming it's ironic.

So halfway between options 1 and 2, I guess.

Date: 2006-01-11 11:05 am (UTC)
djm4: (Default)
From: [personal profile] djm4
I'm sorry, I would read your answer but I just saw your userpic and died of cute.

Date: 2006-01-11 11:29 am (UTC)
From: [identity profile] purplerabbits.livejournal.com
Huh! You're just not taking my opinions seriously as a woman cute ikkle bunny person!

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