This isn't a Ram's World any more

[djm4_lj]

As heard on the radio this morning: Young's Bitter has been criticised by the ASA for range of adverts portraying a figure with a ram's head in various situations and with the strapline 'This is a Ram's World'. The ram figure is pictured playing golf, at a gentleman's club, and by a swimming pool surrounded by several scantily-clad women. The adverts have been criticised for 'linking Young's Bitter with success at a social occasion or seduction'. Young's defence is that 'the idea of a ram being in the social situations shown in the posters was so preposterous that people would understand it was not real'.

Interestingly (to me), lizw and I have rather different reactions to the adverts, and I thought I'd create a poll to see what other people thought. If you haven't seen the adverts, they're available here (needs Flash - follow the 'Advertising' link on 'explore my world').

[Poll #649924]

Comments

[thekumquat.livejournal.com]

Yorkie also had a previous campaign of billboards filled with the largest font they could use saying "SOUTHERN POOFS", which the ASA made them pull. Yorkie claimed there was an equally 'lighthearted' Northern equivalent but I never saw that one.

Given that I don't like Yorkie chocolate, boycotting them was remarkably easy.

[ludy]

and there're nestle so i was already boycotting them